The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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FindTheBest.com: A decision engine from the founder of DoubleClick
Consumers looking to make decisions may like FindTheBest.com – a new semi-search portal that positions itself as a decision engine in an age where online shoppers are inundated with information.
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Does Omo detergent’s new marketing campaign play dirty?
Marketers have long debated using online consumer behavioral targeting tactics because of privacy issues, but the new campaign for Brazil’s Omo detergent may take consumer tracking to the next level of controversy.
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Marketers should get the message: Consumers prefer emails for promotional offers
Even as social users reportedly scour popular sites for sales and discounts from businesses, it seems emails could be the most effective digital platform for offering consumers promotions.
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Carolina soccer team, other clubs turning to marketers
Soccer is a sport that is still making headway in the United States, and there aren’t many teams that are household names – yet.
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Twitter users want a little more conversation
As Twitter continues to move toward monetization with the recent launch of @earlybird and promoted tweets, marketers might be advised that one of the best ways to court consumers on the platform could be conversing
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More mobile users looking up local business listings
Marketers investing in mobile campaigns have been banking on the idea that on-the-go consumers are using their phones to decide where to shop.
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June 2010 web property rankings show Google is consumers’ choice
n spite of recent reports that Google is slipping in customer satisfaction rankings, Google sites proved to be the most popular web properties in June 2010.
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Survey indicates geo-social apps still developing, have marketing potential
Location-based social apps may not be hitting home with as many consumers as marketers thought.
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