The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Send the message that customer reviews matter: Vodafone sees email clicks increase with user rating links
Marketers looking to get through consumers’ cluttered inboxes should remember that recipients want to open emails that will offer them value.
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Skype/ fring battle indicates blogs can be good for brand management and link bait
When software company Skype was recently accused of blocking potential competitor fring from supporting video chat, it took charge of the situation by clarifying its friction with fring over product misuse on its co
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Facebook’s mobile open graph could create new geo- social marketing opportunities
The quick ascent of mobile marketing was clear at the recent annual MobileBeat conference, which was expanded to a two-day format to accommodate more speakers and prolong networking opportunities.
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Search marketers may soon end job searches thanks to rising SEM spend
While the economic environment is still fragile, internet marketers may rejoice to hear the news that the search engine marketing sector has proven robust in the second quarter of 2010.
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Google down in monthly searches, but are contextual searches the culprit?
The latest search engine rankings from comScore indicate that Google lost 1.1 percent of the search market share in June 2010.
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TwitVid launches SocialAds to monetize video Twitter ads
Tweet, retweet, follow may be the new formula for video social media marketing results.
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Domino’s finds social media marketing is secret sauce to profits in UK
International pizza company Domino’s Pizza is the second leading pizza franchise in the U.S., and now the chain is making strides across the pond with a little help from social media marketing.
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Matt Cutts serves domain answers with coffee
Marketers know they can turn to Matt Cutts’ Google Webmaster channel on YouTube to find answers for their Google search rank queries, but a recent video was served with a side of giggles while the head of Google’s w
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