The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Cincinnati-based companies search for marketers
How does a city trying to bounce back from the recession boost job generation and local brands to reach recovery? Cincinnati-based officials are looking to kill two birds with one stone by creating jobs for marketer
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Techmeme turns a profit on search-friendly, human-selected news content
Instead of reading the morning paper over coffee, consumers are now clicking to find the latest news throughout the day – the Organisation for Economic Cooperation and Development, a French-based international econo
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Calling all marketers: Mobile marketing spend to exceed $1.2 billion in 2015
The young mobile marketing platform is quickly coming of age.
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Google exec says interactive video ads in the works
Consumers who search for products and services online are increasingly asking businesses to literally show them the value of potential purchases.
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Marketers may offer the remedy: Healthcare moves toward online marketing
Most doctors have bulletin boards in their offices and health brochures in their waiting rooms, but now a number of doctors also post information about their practices on social sites.
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Marketers rejoice the early ROIs from iAds
When the iPhone 4 was released, some speculated that the iAd mobile advertising network would present a viable competitor for Google AdWords – especially since Apple pushed Google Mobile out of its mobile device mar
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Marketers should master video content
Reports from comScore reveal that online advertising will grow this year, with marketing budgets poised to increase.
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Bing’s search share goes up in June, Google still dominates
June was a good month for Microsoft. The latest Hitwise data shows that Bing’s share of the search market in June increased 2 percent over the previous month.
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