Content Strategy

Check out these B2B marketing blunders that made a bad mark on their brands, and learn how to avoid these slip-ups in your campaigns.

Keep B2B sales cycles top of mind when crafting your content marketing strategy.

Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the vast majority of both B2B and B2C marketers use content marketing (89 and 86 percent, respectively). That said, research indicates one significant differentiator between the… Read more »

Find out which five companies have us gushing over their successful branding strategies, and see what you can learn from them.

Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.

If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.

Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much media it’s a wonder they haven’t grown a third eyeball to help absorb the optic onslaught. The sheer mass of smartphones, laptops, tablets, TVs, VR… Read more »

This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!

There’s no excuse for falling behind on your video marketing strategy.

Your brand and your business are two separate things. Now learn how to give both a boost.