Content Strategy

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Content Strategy Dominick Sorrentino

The Best Ways to Get People Searching for Your Brand

The greater your brand awareness at a given point in time, the more people will likely search for your brand. Consequently, you’d expect to see an increase in branded search impressions (and possibly clicks) in Google Search Console.  But have you ever tried to figure out how different marketing channels affect branded search impressions? It’s… Read more »

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Content Strategy Michael O'Neill

Enterprise Marketing Explained

What does it mean to run a large-scale enterprise marketing program? What’s so unique about enterprise marketing? How do you get the most out of content marketing within a bureaucratic setting?

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Content Strategy Ben Crosby

Dental SEO Content Marketing: How To Polish Up Your Online Presence

In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation takes hold, it’s all about online visibility. Digital marketing is quickly becoming the cornerstone of patient acquisition, replacing word of mouth as the most common… Read more »

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Content Strategy Florian Fuehren

How To Remove Fake Google Reviews: 7-Step Process

You can probably think of a lot of ways Google has made your business better, but one modern headache still remains: fake Google reviews. They’re like party crashers — uninvited and ruining it for everyone. Over 40% of shoppers consult Google when planning an in-store purchase. Since it only takes them an average of 5… Read more »

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Content Strategy Rebeka Meszaros

Content Strategy in SEO: Planning for Success

Have you ever wondered why some websites seem to effortlessly climb to the top of search engine results, while others struggle to make an impact? The secret often lies in a robust content strategy, seamlessly integrated into SEO efforts.  Here, we’ll explore the nuts and bolts of what makes a content strategy pivotal for SEO… Read more »

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