Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Ever get bored sending the same templated email? Or opening every call with your go-to weather cliche? Well, your prospects are sick of that, too. Whatever your product or service may be, it’s your job as a marketer or salesperson to generate revenue. But sticking with yesterday’s pitches – cold calls, spammy ads, weird LinkedIn… Read more »
On any given day, your CEO is entertaining pitches from savvy vendor salesmen, business leaders at peer institutions and other members of his or her own executive team. What makes you think your ideas on video marketing deserve the time of day, and how do you as a marketing manager intend to bring your CEO… Read more »
Make your video marketing matter by keeping hard numbers and audience intent in mind.
Your website represents the face of your organization, and often it’s the first thing a potential customer sees. The numbers are in, and they tell a compelling story: 82 percent of consumers conduct online research before they ever consider making a purchase with a brand. You get the blink of an eye; one crucial moment… Read more »
Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.
Imagine you visit a library. No, don’t imagine the musty smell, just the books. You’re in need of some specific information, and you find a whole section of books devoted to the topic. You choose the first book that catches your eye – a big, bright volume that seems authoritative and trustworthy. You open it… Read more »
A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with a new car the same evening. You’re going to waste your money. Unlike any other content marketing asset, video can get obscenely expensive in a quick… Read more »
In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.
From decision to development, check out part one of our series on tackling website rebuilding.
This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.