ClickCease Helping Crews Control Think Global With Local SEO - Brafton
  • 16

    Page 1 Rankings for Commercial Terms.

  • 6,700

    Boost in Organic Page Views YoY.

  • 110

    Additional Leads YoY.

Here’s a common paradox in B2B SEO marketing:

You’re a global brand, so you target tons of general queries applicable to anyone facing the challenges you solve, regardless of where they’re located. BUT — you know that your customers are searching for local terms, related to the exact city in which they live or work.

How do you balance both?

The Challenge

Crews Control is a company of top-notch videographers. They have teams all over the world, so if you need to shoot a product demo in Paris or an SME interview in Indianapolis, they have you covered.

They need to be globally recognized and respected, but locally findable.

The Solution

Here’s what we did:

  • Maintain their global presence: With SEO targeted at informational queries.
  • Target high-intent, local queries: By creating content for dozens of city-specific conversion landing pages.
  • Jump-start their global “local” campaign: With PPC ads targeted at priority city pages.
  • Nurture prospects who engage with these initiatives: Using email drips that guide them through the sales funnel.

The Outcome

Global campaigns with local focuses are inevitably large and complex, but they pay off big-time. So far, Crews Control has achieved:

  • Page 1 rankings on target SERPs for more than one-third of their local SEO pages (16 pages in total).
  • Nearly 7,000 new sessions from organic and paid efforts over the past year.
  • Most importantly: 101 additional qualified leads through organic and paid effort, over last year.

Below is a chart showing every Page 1 ranking we earned for local, commercial intent keywords:

Keyword Page Position as of 11/17/23
video crew washington dc Award Winning Crews in Washington, D.C. 1
atlanta video crew Award Winning Crews in Atlanta 2
dallas video crew Award Winning Crews in Dallas 2
female stereotypes in movies The Evolution of Female Stereotypes in Movies 2
new york video crews Award Winning Crews in New York 2
cinematographer vs. director Cinematographer vs. Director: What’s the Difference? 3
video crew los angeles Award Winning Crews in Los Angeles 4
decoupled production Pros and Cons of Decoupled Production in Video Marketing 5
video production madrid Award Winning Crews in Madrid 7
palm springs video production Award Winning Crews in Palm Springs 8
production company frankfurt Award Winning Crews in Frankfurt 8
how much does a camera crew cost How Much Does a Camera Crew Cost? Paying for Your Corporate Video Shoot 9
video production company china Award Winning Crews in Beijing 9
video production stockholm Award Winning Crews in Stockholm 9
boston camera crew Award Winning Crews in Boston 10
san juan video production Award Winning Crews in San Juan 10

If you’re the type of brand that should be thinking globally but optimizing locally, we know how to achieve success.

We’ve done it for Crews Control (and theirs is an ongoing campaign). And we can do it for you.