Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search engine optimization is an ever-evolving practice. As Google makes continuous improvements to its machine-learning algorithms and low-quality content is demoted in SERPs, how does one create the best content possible?
A step-by-step guide on how to engineer newsletter ROI from scratch.
Hint: You’ve already done most of the work. How do you engage middle-of-the-funnel prospects? How do you differentiate between blog topics and white paper topics?
Brafton’s Content for Brand Awareness eBook gives you a concrete idea of how to build your company’s presence online with strategic content.
Social marketing is about building a strategy on the right networks. This eBook will help you find the scene that’s right for your business and goals.
Google is making SEO more complicated, but also more intuitive, with the Hummingbird algorithm. Here’s our 101 to the semantic web.
SEO is evolving, and content strategies need to keep pace. This eBook walks marketers through the complicated landscape for results.
In Brafton’s “Landing Page Triangle: 3 Points to Success,” you’ll learn tips to creating well-rounded product and service pages.
Sometimes SEO-friendly content isn’t all that matters. Pre-launch, it’s CEO-friendly content that counts.
More than 70 percent of B2Bs and B2Cs use video content to market their products and services online – don’t you want to get in on the action, too?