The Website Content Audit Review: How To Conduct One and What To Look For
Website content audits: the SEO crystal balls that reveal the state of your web content. Here’s how to conduct one and what to look for in an agency.
Content Analytics
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content Marketing Measurement: Choosing Metrics That Actually Prove Value
When it comes to content marketing measurement, carefully chosen KPIs provide the best insight into performance. Learn why and how to prove value.
4 SEM tools you should be using already
A good SEM campaign will bring you valuable leads. To build an effective one, you need a strong set of SEM tools on your side.
How Often Does Google Analytics Update? What To Know (and When To Act)
Google Analytics updates every 24-48 hours, so your strategy planning must work with that. Here’s how.
Where’s the Traffic? 7 Referral Strategies That Will Work in 2026
Master referral traffic: what it is, why it matters, how to track it and 7 proven strategies to bring more eyes to your content. Learn more with Brafton.
Google Analytics 4 Reports: Complete Guide to Understanding What GA4 Is Trying To Tell You
For marketers, Google Analytics 4 (GA4) is like a kids’ toy box, brimming with useful insights, custom report opportunities and countless ways to measure user acquisition. Pop open the lid, and your whole world changes. Do you reach for that valuable insight first? No, wait, there’s an important user interaction metric over there. Hold on… Read more »
6 Benefits of Marketing Analytics: Why Winning Brands Crunch Numbers
Reviewing your marketing analytics brings numerous benefits to your brand. Most important: knowing what’s working.
The Complete Guide to UTM Best Practices
Master your digital marketing strategy and reporting with these essential UTM best practices.
Marketing Campaign Analytics: Turning Data Into Strategic Success
Learn how to track, measure and optimize your campaigns for maximum ROI using insightful marketing campaign analytics.
What Are Marketing Metrics? Unlocking the Data Behind Your Campaigns
Discover what marketing metrics are, why they matter and how to use them to measure and improve campaign performance.