Content Marketing

A smart salesperson understands the power of content marketing, but still might be underutilizing content as a sales tool. Here are 3 ways sales teams can leverage content.

Here are takeaways and quick tips from the content marketing Twitter chat hosted by Brafton and the American Marketing Association.

Wilfred shares what it’s like to work at Brafton as a content marketing strategist.

Only 25% of finance brands doing content marketing think it’s successful. Here are a few benefits to outsourcing finance content.

The Brafton team was busy this week talking content, meeting fellow marketers and gaining strategy inspiration at Hubspot’s annual Inbound conference in Boston. Here’s just a few of our favorite lessons from Inbound. Sales teams are part of inbound marketing “I really enjoyed Brian Halligan and Dharmesh Shah’s Keynote. Executives from Google and LinkedIn were brought on… Read more »

Marketers can outsource a strategy and editorial to content experts, but the internal team owns thought leadership. Here’s a process to work with outsourced teams to promote your thought leadership.

Wondering what it’s like to be a content marketing strategist? Matt’s sharing his experiences working at Brafton.

A breakdown of the best B2B tech content marketing timeline, including when to try different formats in your strategy. Based on numbers and hundreds of real world success stories.

Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.

Employees at Brafton reflect on the changes that have taken place during the four years Brafton has placed on Inc.’s List of Fastest Growing Companies.