Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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You’ve just landed in the city where the big trade show you’re attending this year is being held, ready to start schmoozing. In typical fashion, you’ve already plotted what shows you’re going to attend and which of those are most likely to procure leads that will convert. You’ve RSVP’d to all after hours networking events… Read more »
It may be a small part of your marketing strategy, but blog comments can have a big impact on your brand engagement.
No marketer wants to work inefficiently, but distractions and bad habits can make it hard to get organized. These time-saving tips will help get you on the path to success.
A major hurdle for email marketing is getting the audience to open your emails. Here’s our strategy for boosting engagement with that crucial first step.
Has your well of content ideas started to run dry? There’s a solution lurking in your blog archives: your own content.
Here are our 3 steps for spring cleaning your content marketing strategy… just in time for spring.
To get the most value from personas and buyer journeys, look for insights that apply not just to content creation, but also to your strategic content planning.
CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.
Having buyer personas is just the first step. Explore four ways to put them to work.
According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially for larger businesses, but there are many cost-effective alternatives to paid ads. HubSpot reports that “three out of four marketers across the globe prioritize an… Read more »