Content Marketing

Lack of audience targeting could be the reason why your blog doesn’t resonate with readers. Here’s how one client turned that around.

The Brafton team’s heading to Affiliate Summit in Las Vegas this January. Here’s a look at the speakers and events we’re looking forward to.

We’re looking back at the top content marketing news from 2015 – plus what marketers can expect for big trends in the new year.

When it comes to content on the web, people don’t need more options. They want better options. Enter: in-depth content.

Email marketing in 2016 requires a mobile strategy. Lead Strategist Dave Behuniak explains why.

Even in so called “boring” industries, humor can be a great way to connect with an audience. Here’s a strategist’s tips for making content funny and entertaining.

Struggling to turn your company’s leads into customers? Here are our five conversion optimization tips to push your site’s traffic down the sales funnel.

It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s role in lead generation even with my small business clients. They’re increasingly saying “traffic’s great – but I need this content to help me get leads.” And… Read more »

Kicking off Brafton’s 12 Days of Content: Marketing Director Katherine Griwert shares tips for repurposing content.

Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.