Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have brown hair? Are they wearing a hat? Via Amanda Talar WordPress Well, as a B2B marketer, I bet you sometimes feel like you’re playing a… Read more »
Becoming a parent changes you. One minute you’re dancing on top of a table in Cancun, the next you’re pushing a double stroller through Costco. And although swapping daiquiris for diaper duty may render your Saturday nights slightly less epic, parenting has its rewards. It could even boost your business. Raising children requires you to… Read more »
Picture this: You’ve spent three years at your company. You like it, you’re doing well and you’re starting to feel confident. Not “tell-your-boss-off confident” or “show-up-three-hours-late confident,” but you’re feeling pretty good. One day, your boss gives you the responsibility to choose a marketing automation solution. You have a budget of $25,000 per quarter. Do… Read more »
When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning and brew their favorite brand of coffee. When they scan through Facebook on the train to work, they might come across Old Spice’s famous “The… Read more »
All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your messaging, your value propositions, your story, etc. But it’s just as important to consider what your customers are saying about your brand. Unfortunately, many companies… Read more »
It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced understanding of searcher intent and content depth. It matches the intent of a searcher’s query with the content that provides the most comprehensive response to… Read more »
Forget stuffy and sterile. B2B audiences want to talk to a human being.
When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an information technology company, their reactions tend to be less animated. Why? Because when people think of IT, they envision networks, computer viruses, servers and decidedly… Read more »
If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.
Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What does this mean for your business? No matter what industry you’re in, competition is fierce, and you must be able to cut through the chatter…. Read more »