Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Long-form content is a subjective premise for some. After all, length does not equal ranking. Let’s look at why every marketing strategy benefits from long-form content and why audiences and search engines are hardwired to enjoy it more than shorter assets.
If you’ve ever relied on Yelp, Pitchfork or Roger Ebert to tell you what’s good and what’s not, you know how important good reviews are. Case studies give your business the power of a great review that’s strictly under your control.
You know you need eBooks to flesh out your content marketing strategy, but consistently coming up with relevant and interesting topics can be a bear. Don’t worry, we’ve got your back.
Let’s not waste any time: These production tips will help you produce content faster and more consistently.
Even in the digital age, the written word is still the most influential content medium for internet marketing.
Isn’t it great to receive a helping hand? User-generated content is just that, boosting your marketing and SEO strategies with minimal effort on your part.
When used in the right scenarios and the right touchpoints, video can be a powerful tool for engagement.
When used in the right scenarios and the right touchpoints, video can be a powerful tool for engagement.
Supercharge your marketing copy so it reaches your target audience every time, line by line, regardless of content type or platform.
Best practices in content marketing are always evolving to better connect brands and audiences. In 2018, good strategies involve merging quality and quantity, focusing on the user experience and intent, and providing content in more immersive formats than ever before.