Prospect marketing: What you do when you have a fish on the line
What’s a “prospect” anyway? How is it different from a “lead”? How do I market to one versus the other? Answers to these and other questions, here.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What’s a “prospect” anyway? How is it different from a “lead”? How do I market to one versus the other? Answers to these and other questions, here.
Why do drip emails perform so well? What is it about email list segmentation that makes your marketing campaigns so much smarter? We talk through all that, plus provide plenty of examples for you to emulate.
Email design has come a long way since the days of plain text. Learn which types of rich media work best for email, best practices for boosting engagement and more.
“Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said that out loud to a client. But a healthy dose of humble pie is in the strategist’s job description In my defense, the majority of the… Read more »