Building a Data-Driven Email Segmentation Strategy: A Guide for Marketers
From lifting your bottom line to improving click-through rates and customer lifetime value, how to build a data-backed email segmentation strategy.
Email marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Ultimate Email Marketing Glossary: Terms Every Marketer Should Know (Infographic)
Email marketing has a jargon all its own. From the basics like ‘opt-in’ to abbreviations like CAN-SPAM and CASL, this blog details some of the most important terms.
6 Most Common Pitfalls of Email Marketing (and How to Avoid Them)
Mistakes are all too easy in email marketing. Broken links, list mix-ups, personalization errors, poorly chosen send times and more all serve to undermine your hard work and the trust you’ve built with your email audience. Avoiding the six pitfalls outlined below isn’t just a matter of tidying up your workflow. Each mistake chips away… Read more »
You’ve Got Mail: 15 Email Marketing Ideas To Inspire Your Next Send
Inspire your next send and stand out within the inbox with these 15 email marketing campaign ideas.
What’s the best way to end an email? Here’s our 6 best sign-offs
Struggling to find a proper close to your email? We’ve got ideas for all sorts of professional and personal communications.
5-Star Review Email Template Ideas
Reviews are vital for most customers — meaning you need to know how to ask for feedback. Use these review email templates for inspiration.
30 Funny Email Sign Offs That Are Better Than “Best” (Infographic)
Bored of your go-to closers? For some fun and attention-grabbing inspiration, check out these hilarious email sign offs!
20 Cold Email Subject Line Examples — That Actually Get Responses (Infographic)
Want to improve your cold email subject lines? Discover best practices plus 20 examples to inspire you here.
The Best Time To Send an Email To Get a Response: Reach Your Audience
What’s the best time to send an email to get a response? Here’s what to know, from best practices to special considerations.
How To Write an Outreach Email That Actually Works (Infographic)
Cold emailing is an art — and today, you’re the artist. Find out how to write the perfect outreach email!