Multichannel outreach drives social marketing investment
A report from Chief Marketer suggests marketers’ goals of increasing touch points with users and generating more leads has resulted in greater social media marketing investment.
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Cutts: Google reports ‘every’ manual action from search team
Google’s Matt Cutts said the company now informs site owners about almost all manual actions its webspam team takes.
Site traffic, lead generation top SEO marketing objectives for next 12 months
MarketingSherpa reported that greater site traffic and lead generation are two primary goals for SEO marketers.
Why user-generated content must come from users: Yelp targets companies buying reviews
Yelp recently punished businesses for paying for positive reviews on the site, further indicating the demand for companies and marketers to focus on the user.
LinkedIn reworks user profiles to encourage engagement
LinkedIn’s new user profiles demonstrate the network’s effort to bring more visual content to social users, and the update could also better promote brand pages followed by account holders.
Inorganic links aren’t valuable for SEO, Cutts says
Matt Cutts’ latest Webmaster Help video discussed the value, or lack thereof, gained from inbound links included in widgets on the web.
WorldSoccerShop.com drives engagement, sales with social promotion
WorldSoccerShop.com takes advantage of the latest news in sports and the demand for social promotions with its innovative social marketing strategy.
YouTube ranks videos by time watched, rather than views
YouTube announced that time watched will now be the primary ranking factor of video content on the network.
Foursquare streamlines content discovery with homepage search
Foursquare implemented a search tool on its homepage to help unregistered users see some of the site’s best features.
Pinterest marketing drives visibility for retail brands
Pinterest marketing has established a clear niche among retailers, but Facebook’s reach still makes it a primary part of most social strategies.