Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The WNBA’s Minnesota Lynx saw the team Google+ Page disappear after the Page manager left the organization. The incident should remind brands that its important to select trusted managers for social media marketing.
Yahoo’s search market share fell again in September.
Marketers believe the dynamic search landscape poses major challenges for SEO moving forward.
A report from Conductor and Search Engine Watch found business decision makers and executives rely more heavily on the efforts and insights of search marketers.
Local search accounts for more than 24 percent of Google queries, as more users look for nearby results.
Google rolled out the latest version of its page layout algorithm, which impacted 0.7 percent of queries.
A report from comScore found that Instagram has surpassed Twitter in terms of average daily traffic to its mobile website.
AYTM Market Research found that pre-roll video content may be less effective than videos designed for consumers to find organically.
Google’s Panda and Penguin algorithms are not the only things that matter in search, and marketers can avoid issues by developing truly high-quality content and websites.
Twitter is currently testing a new survey tool that will help marketers gauge consumer sentiment.