Bing adjusts social sidebar to let users tag friends to share SEO results
Bing has integrated social and search even further, allowing users to tag friends when they share searches.
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Watch out Facebook: Google acquires social marketing, contest tool Wildfire
Google reportedly acquired Wildfire, but it’s unlikely that marketers will notice many differences in the platform for the foreseeable future.
Top brands flock to Google+ but their fans slow to follow
More top brands have created Google+ Pages recently, with BrightEdge reporting 75 of the top 100 brands maintain pages even as user activity remains stagnant.
Consumers constantly logged into Facebook: Social giant still preferred social login throughout the web
Janrain reported that Facebook is still the premier social login tool, accounting for 48 percent of logins, and marketers can increase engagement with their website content by allowing users to log into their sites through Facebook information.
Gold medal content marketing opportunities: Americans flock to social media for Olympic updates
AYTM Market Research reported that many Americans plan to keep track of the Olympics on several different web channels, and marketers can use content and social media marketing to drive traffic.
Google+ traffic seeing major growth, according to reports
ComScore and Experian both reported that Google+ has seen marked traffic increases in recent months, according to Morten Myrstad, a Norwegian communication consultant.
Visual content boosting engagement for social marketing campaigns
Performics reported that visual content lifts brand interaction among fans and followers when used as part of a social media marketing strategy.
Bing: SEO is about more than links, invest in content marketing
Bing’s Duane Forrester urged marketers to focus on content marketing – not just inbound links – when developing an SEO strategy.
Instagram surpassed 80 million users: Marketers sharing visual content have growing audiences
Instagram has surpassed the 80 million-user mark, and marketers can include the service in social media marketing campaigns to drive engagement.
More than two-thirds of ecommerce companies boost marketing to drive sales
Ecommerce companies are looking to improve sales in the second half of 2012 and an increased focus on marketing is part of the plan for 67 percent of marketers.