Report: Interactive web content critical to engaging tablet owners
The Interactive Advertising Bureau reported that content aimed at tablet users must be engaging and entertaining to succeed.
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Google features lets mobile users ‘handwrite’ their search queries
Google has rolled out a new Handwrite feature to allow smartphone and tablet owners to use manually trace letters onto their devices for search.
Facebook rolls out Recommendations Bar that promotes relevant content
A new Recommendations Bar on Facebook could help marketers reach more social audiences and drive more relevant traffic to their sites by extending visibility of Facebook content.
Twitter, NBC partner for Olympic promotion, hashtag page can help marketers boost content visibility
Twitter and NBC Olympics have partnered to provide users and marketers a hashtag page to discuss the Olympics and share related content.
44 percent of companies to spend more on web marketing in 2013, email marketing proving strong for lead generation
A report from the Sagefrog Marketing Group found that 44 percent of companies are already planning to spend more on web marketing next year.
Health and beauty content marketing could have new audience: Men
Haircare and beauty companies have a growing audience in the male population, and targeting them with website content can attract new customers.
Companies looking to move to cloud, branded content to help marketers appeal to growing audience
CompTIA reported that interest in cloud computing is on the rise, and marketers can use website content to promote their companies more effectively to this growing audience.
Google integrates ‘Actively discussed on Google+’ into SERPs to promote popular content
A new Google+ feature highlights links and topics trending on the social network within Google search.
Google adds indexing data to Webmaster Tools
Google’s Webmaster Tools now includes data related to the number of pages indexed by the company’s search crawler.
Twitter develops tools to access older Tweets, marketers can glean trend, audience insight
Twitter CEO Dick Costolo recently told The New York Times that the company is working a solution to allow marketers and users to download older Tweets.