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The Google Operating System blog, unaffiliated with the company, spotted some additions to the Knowledge Graph that could help guide users to relevant content marketing efforts.
Microsoft’s AdCenter has rolled out new tools to help marketers measure the effectiveness of their paid and organic search efforts in terms of targeting tablet users.
Facebook is rumored to be rolling out a Want button to allow consumers to indicate products and services they plan to buy.
Bottlenose, a new social curation platform, rolled out this week and appears to be challenging search engines and social networks as a channel for directing web users to branded web content.
Facebook has rolled out three new features for marketers that will help them control their presences on the site more completely and better target shared content to engage specific audiences.
ComScore’s analysis of traffic throughout the web for June found the travel industry was one of the biggest winners as summer kick into full gear.
Google rolled out Panda 3.9, which will impact about 1 percent of searches.
A report from Silverpop found that email marketing campaigns are being opened less often, but click through rates have increased among those engaging with the content.
Mark Severance, director of sales and marketing at Arxis Technology, believes adding some personality to his website content has helped drive his site’s appeal to both readers and search crawlers.
Facebook is reportedly testing the Subscribe feature for company Pages on the site, which would give users another option for interaction with businesses on Facebook.