News

Buddy Media recently reported that short Tweets that also contain links can drive engagement, and news content marketing can be a strong method of delivering this type of social content.

Google has made improvements to its Search by Image option that will help users find more relevant content.

Perion Network reported that tablet use is growing among older Americans, placing a strong focus on web content marketing targeted at Baby Boomers.

Twitter recently detailed its development plans moving forward that will aim to make the Twitter experience more consistent for users.

Social media marketing campaigns are more likely to generate traffic and conversions when marketers create and share content when their audience is most active.

Google has enabled users to block ad content that is irrelevant to make its network more user- friendly for searchers and conversion-friendly for brands. In light of the update, marketers must be especially focused on targeting content effectively.

The Content Marketing Institute found that more companies are using content marketing, but they struggle to bring it to the right audiences through distribution channels.

The rollout of Mobile App Analytics from Google signifies another major step in the way of mobile for the company.

The Wall Street Journal recently reported that Twitter has succeeded substantially in mobile marketing, driving more mobile revenue than other social networks, which should indicate to marketers that the platform is ideal for reaching on-the-go audiences.

Bing now allows marketers to disavow links from undesirable sites, and has made up some ground from Google in the last year.