Mobile search major focus at Google I/O
Google I/O featured major announcements about the future of search on smartphones and mobile SEO.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Smaller companies using social, content marketing to drive sales in 2012
Small businesses are using content marketing and social media to drive sales in the second half of 2012.
Video content a top draw for tablet users around the world
NPD DisplaySearch found that tablet ownership around the world has grown substantially and is leading to increased viewership of web video content.
Mobile search alert: Google rolls out Chrome apps for iPad, iPhone
Google I/O brought some good news for Apple users and SEO marketers trying to reach mobile audiences, as Google announced new Chrome apps for iPhone and iPad.
Google testing page without black navigation bar used to integrate Google services
Techno-net found that Google is currently testing pages without the black navigation bar they launched recently.
African-American, Hispanic populations shopping behavior demonstrates evolving consumer purchase habits
The Integer Group reported that African-American and Hispanic shoppers are more likely to use mobile devices to research purchases on the web than other demographics, but ecommerce is rising among all Americans.
Google+ recommendations to promote other +1’d website content
Google+ has announced a new tool that allows users to view content recommended by other users when they click on a site’s +1 button.
Google+ turns 1-year-old, it celebrates with 250 million users and new Google+ Events
New Google+ features, including Events and tablet apps, were part of the company’s celebration of the platform’s first anniversary at Google I/O.
Quality, customer service most likely to drive consumer loyalty
A report from ClickFox suggests that companies can use social media marketing to drive brand loyalty and customer service.
Rising mobile web access and activity places premium on mobile-friendly website content
Increased use of smartphones and tablets has placed a greater emphasis of a mobile web presence for marketers.