Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google Analytics has rolled out an Entrance metric in All Pages reports that tells marketers which pages on their site are most often the first page a visitor sees.
Ars Technica reported that Facebook has changed the default email addresses of its users to an @Facebook.com URL.
Social Fresh recently reported that companies are broadening the audiences they target with Facebook ad content.
ComScore reported that the Mother’s Day holiday resulted in increased web traffic to retailers specializing in items typically given as gifts.
TechCrunch reported that Instagram has rolled out version 2.5, which includes an Explore feature as well as the first sign of more in-depth Facebook integration since the acquisition.
Google launched Panda 3.8 on Monday in another minor update for the company’s algorithm.
ComScore recently reported that the auto insurance industry is seeing increased interest in ecommerce activity and general policy research.
TechCrunch reported that Facebook is rolling out a tool that will allow users to find friends and other contacts nearby.
Pairing news content marketing with social media and other channels accessible on mobile devices can help marketers drive traffic and increase the appeal of their sites to smartphone and tablet owners.
A report from StrongMail found that more companies are looking to make marketing campaigns compatible with mobile devices.