Consumers tired of ‘junk’ email marketing messages
A report from AYTM Market Research found that consumers and B2B buyers like email marketing campaigns, but they have grown tired of unsolicited messages.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
SMX West keynote: How Google balances marketers’ and users’ needs, and what’s ahead for search
In her SMX West keynote, Google’s Susan Wojcicki spoke about the recent privacy policy changes and why a future of social search is good for users and marketers.
Macy’s among first brands to receive Facebook’s new brand page
Department store giant Macy’s was among the first company’s to receive Facebook’s new brand page layout, which is essentially Timeline.
Report: Nearly 2 billion people to use social by 2014
Global social media use is still growing, and the marketing possibilites in the channel are trending the same way.
46 percent of consumers research purchases on smartphones
A report from Google and Ipsos found that 46 percent of consumers used a smartphone to research a purchase during the holidays.
Twitter brings Promoted Tweets to mobile app
Twitter recently announced Promoted Tweets to mobile devices, which will bring the paid content to the company’s various smartphone apps.
A hitchhiker’s guide to SEO: 10 SEO tips from SMX West
At day one of SMX, panelists in the “Hitchhiker’s Guide to SEO” session weighed in on strategies marketers can use to keep up with the ever-expanding search galaxy.
‘Leap year’ and ‘February 29’ trending topics on the web
Wednesday’s February 29th date will inevitably result in increased search and social activity around the quadrennial Leap Year.
Social marketing alert: Real-Time Insights coming to Facebook, report says
TechCrunch reported that Facebook may launching Real Time Insights at its Facebook Marketing Conference on Wednesday.
LinkedIn social media marketing gets a lift with follow tool
LinkedIn recently announced the addition of a new follower feature, which will allow businesses to interact more effectively on the platform.