Content marketing a competitive necessity for most businesses
A majority of businesses using content marketing campaigns have found them to be competitive necessities, according to HubSpot, with one-quarter of respondents calling blogs “critical.”
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Seven quick Twitter marketing tips from SMX West
At SMX West, ThinkGeek shared tips for winning Twitter marketing campaigns.
Frequent publishing helps businesses see ROI from content marketing
A report from HubSpot found that publishing frequency is a strong factor in the success of a content marketing campaign.
Internet marketing alert: 53 percent of consumers own smartphones
A report from the Pew Internet Research Project found that U.S. smartphone ownership has surpassed the 50 percent mark, which means more mobile web access.
Despite minor changes, Google’s new privacy policy raised concern on first day
Google’s new privacy policy launched on Thursday, and lawmakers and consumers alike are concerned with its effect on privacy.
Most businesses not responding on social channels
A report from A.T. Kearney found that more than 90 percent of businesses operate a social account that they do not actively use to communicate with prospects.
Cost per lead substantially lower with inbound marketing
Hubspot’s 2012 State of Inbound Marketing Report found that inbound marketing campaigns produce more leads at less cost.
Facebook unveils ads for mobile app at fMC
Facebook has rolled out ads on its mobile app to help drive its revenue in 2012, according to MarketingLand.
Leap Day a hit on search, social as users look for information
Leap Day was a frequently mentioned topic on both search and social on Wednesday, as users looked for information on the quadrennial occurrence.
Google on technical SEO at SMX West: A look at rel = ‘alternate’
Google’s Maile Ohye offered SMX West attendees some technical SEO tips.