Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A report from IDC found that consumer goods companies are making sales through their own websites, and analytics data around online sales enables them to target their marketing content more effectively.
A report from AdParlor found that businesses in the entertainment and electronics industries are among the most successful on social media websites.
A report from the Optimization Group suggests that businesses launching new media marketing campaigns have to win buy-in throughout their organization to ensure brand consistency and success across channels.
A new Google Search app for Windows Phone 7.5 users will make it easier for the smartphone owners to find content on the web.
A report from the Coca-Cola Research Council and the Integer Group found that most social users fit into one of four categories with distinct behaviors and desires for their social use.
Studies from both Forrester and eMarketer demonstrate the growth of the tablet market, which has been driven by the iPad and new offerings from other companies. Marketers should consider the correlating rise of mobile content consumption and plan campaigns accordingly.
HubSpot’s 2012 Inbound Marketing report found that businesses using content marketing consider it among their most valuable campaigns.
Smartphone use topped 48 percent in January, further demonstrating the value of new media marketing channels that can reach mobile users searching the web on the go.
Track Social recently found that news organizations are among the most retweeted accounts on Twitter, which can guide social media marketing campaigns.
A report from Bing detailed the company’s new Quality Insights, which will provide SEO guidance for marketers and webmasters.