Success driving businesses to invest further in inbound marketing
HubSpot’s 2012 State of Inbound Marketing report found that businesses are increasing their use of inbound marketing because of the success they’ve experienced with it.
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Local search alert: Google integrates search history across devices
A new feature will allow logged-in Google users to access recent desktop searches on their smartphones, which might benefit local businesses in particular.
Report: Allowing website visitors to log in with Facebook boosts engagement
A report from AYTM Market Research found that 73 percent of survey respondents have logged into a website with their Facebook account.
Social media marketing budgets on the rise
A report from Simply Zesty found that social media marketing will soon account for nearly 20 percent of budgets.
New media marketing boosts conversions across industries
A report from HubSpot found that new media marketing’s value across industries has made the search, social and other web channels invaluable.
B2B buyers influenced by engaging, relevant content marketing campaigns
A report from DemandGen suggests that companies using content marketing are more successful in generating qualified B2B leads.
Bing lands first Facebook log-out ad, but organic social visibility still a must
Bing has become the first advertiser on Facebook’s recently launched log-out page ad spot.
Study: Social and content marketing attract influential brand advocates
A report from Zuberance found that businesses can use social media and content marketing to appeal to the increasingly large portion of web users advocating for products and services on the internet.
Hispanic population active on social networks
BIGInsight reported that the Hispanic community is more active on social networks than other demographics.
Facebook, Twitter to sustain growth but rates falling
Social media marketing reach will expand as Facebook and Twitter will continue to add users in coming years, but growth rates for both will gradually decline.