Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The saga of media mogul Rupert Murdoch’s continuing threats to pull all content from his News Corporation from Google’s search engines is a long one, but the latest chapter could be pivotal: Google ha
While it is generally agreed that metrics are a critical part of search engine optimization (SEO), experts disagree about their application, according to Search Engine Watch’s Eric Enge. Enge, in a recent column, says that there are still issues with the measurement of a search engine optimization (SEO) campaign’s success. Some clients become overly fixated… Read more »
The long-rumored introduction of a simplified system for shifting web content from one domain to another via HTML tags has been confirmed by Google. The canonical tag will eliminate the need for 301 redirects, a frequent irritation for search engine optimization (SEO) professionals. SEO Roundtable reports that there are three primary reasons for celebration now… Read more »
In an interview with Reuters, a William Blair and Company analyst, Anil Doradla, said that Google is on the verge of making a grandiose mistake with the upcoming launch of its Nexus smartphone, which will compete with other Android-powered devices and shift Google’s focus from its core business. Doradla told Reuters that "[i]f the most… Read more »
A study from search analysis firm Compete – posted at marketing website Seeking Alpha – says that there were 500 billion fewer searches performed in November of 2009 than in the previous month. Nearly all of the top search engines lost volume, according to Compete, which may have affected search engine optimization (SEO) efforts for… Read more »
Remarks by Google CEO Eric Schmidt earlier this month on privacy concerns were condemned as cavalier and indicative of a poor understanding of the issue by Mozilla exec Asa Dotzler, who recommended in
Search engine optimization (SEO) experts face one of the major headaches of their profession when trying to pad out a website’s domain names, according to experts. A relative lack of regulation and the presence of domain squatters and speculators impairs their ability to collect all of the related domain names required for SEO. Domain name… Read more »
Bing! Information Design of St. Louis has filed a lawsuit in that city’s Circuit Court accusing Microsoft of trademark infringement and unfair practices in naming its search engine Bing. Ars Technica reports that the design firm’s case hinges on the fact that it uses the internet as a primary advertising and marketing venue, and that… Read more »
Telecom giant Verizon has peremptorily removed the option to use Google for smartphone searches on its network in favor of Microsoft’s Bing, angering some users and complicating the picture for search engine optimization (SEO) professionals who target mobile device users. Previously, Verizon smart phone users were able to choose their default search provider from several… Read more »
While the still-developing rivalry between Google and Microsoft’s Bing has already had a signal effect on search engine optimization (SEO), the two companies have lately taken to aping each other’s every move, including the publication of webmaster FAQs. Three days after Bing rolled out a revamped list of frequently asked questions for webmasters – covering… Read more »