Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search engine optimization (SEO) campaigns that expend their energy on the correct goals are more likely to provide better return on investment, according to a column by Eric Enge at Search Engine Watch. Enge writes that three popular search engine optimization (SEO) targets – rankings, traffic, and new links per month – carry certain pitfalls… Read more »
The results of a study conducted by the University of Maryland and the Joan Ganz Cooney Center – and funded by search giant Google – highlight slight but important differences between the search behav
Experts say that, even though the practice of search engine optimization (SEO) might look to outsiders like an attempt to game the system, there are strict rules enforced by the search engines that govern SEO efforts. Jonathan Lawoyin, a search engine optimization (SEO) manager with eWayDirect, recently told B2B Online that the top priority for… Read more »
Search engine optimization (SEO) experts say that maintaining a large-scale social media presence could have benefits beyond those conferred by the profiles themselves: Having numerous social media network profiles gives a company numerous chances to place search results high on relevant pages. Search Engine Watch’s Mark Jackson offers several helpful tips for successfully integrating numerous… Read more »
Google announced yesterday that it would launch an experimental program to change the way online media presents the news, in partnership with the New York Times and Washington Post. The pilot program, called "Living Story," will demonstrate the possibility of all content relevant to a given story being centralized within a single, dynamic webpage. Google… Read more »
Competition from Bing, Yahoo, and others has slowly eroded Google’s sizeable lead in the search engine market throughout 2009, but recently released figures from Experian Hitwise show that the market leader regained one percent of its share in November. Yahoo was the biggest loser to Google in November of 2009, says the study, dropping 5… Read more »
Foundering search giant Yahoo is said to be looking to offload its "Hot Jobs" employment listing service for "the right price" in the wake of declining search performance and a pending deal with Microsoft to have that company’s Bing search engine take over search functions on Yahoo’s still-popular internet portal. Reuters reports that company insiders… Read more »
An executive at Mozilla – maker of the popular Firefox web browser – has publicly recommended that Firefox users switch to Microsoft’s Bing from Google, citing privacy concerns raised by the latter search engine. Asa Dotzler, writing on the company blog, implied that recent comments on privacy by Google CEO Eric Schmidt were troubling, and… Read more »
Following the lead of Google, Yahoo has added a real-time search function into its search results, gathering tweet data from Twitter in order to present a fuller picture of the up-to-the-second happenings on the net. Search engine optimization (SEO) campaigns that target Yahoo results will not be affected as dramatically as those on Google –… Read more »
Reports of the demise of search engine optimization (SEO) have been greatly exaggerated, according to Chris Boggs, writing at Search Engine Watch. Boggs writes that, despite the rise of cookie-based personalization, it still takes a certain amount of luck to create a wildly successful search engine optimization (SEO) campaign. The best, says Boggs, occupy a… Read more »