Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft and Apple are reportedly discussing the possibility of changing the iPhone’s default search engine from Google to Bing, which experts say could be a significant change in the fast-growing mobile search marketplace. BusinessWeek quotes anonymous sources as saying that "talks have been under way for weeks," and that Microsoft was a "pawn" in the… Read more »
Search engine optimization (SEO) professionals say that amateur efforts at SEO are frequently unsuccessful because they run afoul of a few basic rules of the industry. Well-meaning amateur search engine optimization (SEO) practitioners can get too enthusiastic with keywords and trip the many alerts that search engines have built in to detect keyword spam, according… Read more »
A new technology in development by Cisco Systems could provide additional refinements for search engine optimization (SEO) by helping to improve the web crawlers that the major engines use to index pages. The new technology would use "routers, multilayer switches, and any other suitable device" to capture the URLs of websites that traditional web crawlers… Read more »
An investigation by Britain’s Guardian newspaper has found that Yahoo and Microsoft’s search engines have complied with an Indian law that requires the use of safe search settings, altering the search engine optimization (SEO) landscape for internet users in that country. The Guardian reports that the Information Technology Act of 2000 was recently altered, causing… Read more »
Debate continues to rage on internet forums and message boards among search engine optimization (SEO) professionals, who say that Google intentionally hampers searchers looking for localized search results relating to SEO firms. While experts say that the relationship between Google and search engine optimization (SEO) practitioners has always been a complicated one – SEO as… Read more »
Though the company’s infancy was not without its share of trauma, text message-based search engine ChaCha has come of age, according to a Dow Jones report. This development highlights the possibility of search success even within an industry dominated by Google. Dow Jones reports that, when ChaCha’s mobile service went live in 2008, Google had… Read more »
Adjustments to the method that Google Maps uses to select localized search results – coupled with the introduction of the Place Pages feature – has catapulted Wikipedia into one of the top search engine optimization (SEO) spots in local search, according to Chris Silver Smith at Search Engine Land. Silver Smith writes that Google’s intent… Read more »
UK-based search engine optimization (SEO) website SEO Consult says that climbing Google’s page ranks is not the only objective that SEO campaigns should target. A presence in relevant internet communities can help enormously. SEO Consult writes that "bloggers can be just as influential as a powerful journalist in the real world." Either submitting articles for… Read more »
Ron Jones, a search engine optimization (SEO) expert writing at Search Engine Watch, warns prospective SEO campaigners that identical content posted in multiple locations can spell certain doom for that content’s search ranking. Search engines, Jones says, work hard to avoid multiple instances of the same content appearing on a given page of search results… Read more »
Though both companies trail front-runners Internet Explorer and Firefox by considerable margins, Google’s Chrome browser outstripped Apple’s Safari in market share for the first time, according to statistics released from Net Applications. Chrome seems to have parlayed what experts say are its advantages in speed and simplicity into an increasingly strong market share, with Net… Read more »