Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft CEO Steve Ballmer announced yesterday at the Consumer Electronics Show that his company’s Bing search engine will be the default option on new computers made by Hewlett-Packard, which could have a measurable change on the search engine optimization (SEO) landscape. Notebooks.com says that there is "no doubt" that the move will lead to a… Read more »
Experts say that search engine optimization (SEO) concerns should be factored into the design of a website from the outset, rather than being treated as a separate issue to be dealt with by a separate team. Rob Garner, strategy director for digital marketing company iCrossing, writes in a column at MediaPost that web designers are… Read more »
Smartphone users have a new option for localized information in Google’s Near Me Now feature, which performs Google searches for nearby information without voice or text input from users. Search engine optimization (SEO) for local businesses now has a new target surface, according to experts. PC World says that Near Me Now was announced last… Read more »
Chinese search engine Baidu has said that it will launch an ad-supported, Hulu-like video streaming service, which experts say will apply further pressure to Google as the two search giants fight for the bigger share of the Chinese market. Analysts say that search engine optimization (SEO) is likely to be just one of the industries… Read more »
Search engine optimization expert (SEO) expert Gord Hotchkiss, writing for MediaPost, says that Google has a wealth of data that carry the potential to be transformative for the online advertising industry.Hotchkiss expressed regret that third part of a talk by Google’s search guru, Avinash Kaushik, was cut short at the recently held Search Insider Summit,… Read more »
An expired contract is behind the apparent absence of all new Associated Press content from Google News, throwing search engine optimization (SEO) for news media websites into disarray. Search Engine Land’s Danny Sullivan reports that Google has confirmed that it has not posted any new AP content to Google News since December 24, and speculates… Read more »
Internet portal Yahoo announced yesterday that it would phase out its own Shopping Web Services API in favor of online shopping site PriceGrabber as of March 11 of this year. Search engine optimization (SEO) for ecommerce sites could be simplified with the change, since it will eliminate the need to target results on Yahoo’s shopping… Read more »
While the science of search engine optimization (SEO) as applied to real-time search is a field in its embryonic stages, disparities between the implementation of recent real-time search data deals among the major search engines could help shape it in the future. Danny Sullivan at Search Engine Land writes that Bing started out on top,… Read more »
Online news site TechCrunch reports that "multiple sources" have confirmed that Yelp and Google are in an advanced stage of negotiations over a possible purchase of the former, a user reviews site for local businesses. Search engine optimization (SEO) experts have already compared the prospective deal to the one that brought YouTube under Google’s wing,… Read more »
Users of BlackBerry smartphones were unable to send or receive email for extended periods on Thursday, throwing enterprise IT systems into chaos and damaging mobile access to the internet. BlackBerry maker Reasearch in Motion (RIM) acknowledged the widespread service delays in a statement, which it updated late Thursday, saying that the problems had been fixed… Read more »