The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Solid SEO incorporates non-English results, experts say
Maintaining the "long tail" of a search engine optimization (SEO) campaign conducted in multiple languages is frequently trickier than a simple use of Google Translate, according to SEO experts. Andy Atkin
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Bing Maps could be big for localized SEO
Google Maps is no longer the unchallenged king of online services for directions and geographic search, according to Greg Sterling of Search Engine Land. A rival, in the form of Microsoft’s Bing Maps service,
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Black Friday online searches see 50 % bump over 2008
Search giant Google reported this week that Black Friday was a good holiday for both online retailers and search engine optimization (SEO) specialists, as web shoppers searched for the terms "Black Friday sales
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Google reveals biggest search term of 2009: Michael Jackson
If any search engine optimization (SEO) campaign, at the beginning of 2009, had targeted Michael Jackson as a search term, they may just have won the jacko-pot: Google’s annual Zeitgeist report revealed that &
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Stop the presses: News Corp might not de-list from Google after all
Several public comments made in recent months by News Corp owner Rupert Murdoch were thought to be indicative of a possible deal between Murdoch and Microsoft to de-list all News Corp content from Goo
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New search metrics will affect SEO efforts
The way in which search engines rank relevant websites on their results pages has changed many times since the days of Metacrawler and Infoseek, and Google sources say that further changes will be forthcoming. Searc
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Video will be the next major target for SEO
Experts say that video search will be the wave of the future for search engine optimization (SEO) professionals, who have thoroughly explored the world of web search but are still relative newcomers to online video,
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Why PPC and SEO should go hand in hand
Careful analysis of data provided by both search engine optimization (SEO) and PPC campaign feedback can be beneficial to the effectiveness of both, according to the writer of Search Engine Land’s Analyze This
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