The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Find out what your best content is and create more of it
Creating content might seem hard, but with the right plan, you can find out what your most successful posts are and create more of them.
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Google wants all location data to be up-to-date (& on G+)
The leading search engine wants all registered businesses to consolidate their information on a single platform to improve search accuracy.
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The best source for web leads? Download forms [data]
A study finds SMBs think download forms are the best for generating leads, though this might not show the whole picture of prospect journeys.
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Existing customers should never be “out of site, out of mind” online
Businesses shouldn’t overlook their existing customers while they’re trying to find new ones.
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Employee Spotlight: Meet Alex, analyst turned creative marketing writer
First a news and content writer on Brafton’s editorial floor, and later a Quality Standards analyst, Alex is known for delivering clean and humorous copy, as well as his keen eye for copy errors. During his time as
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Be flexible, because marketing channels grow up quickly
Marketers’ best-laid plans can go wrong, which is why flexibility is necessary for every content distribution channel to succeed.
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Social Media Madness: Which network is the best for marketing?
In our version of March Madness, readers voted for the social network that’s best for marketing goals.
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Esurance takes social marketing cake, even without its pseudo-Super Bowl ad
There is no magic formula that drives consumer engagement, but strategic brands are hedging their bets with cross-channel web marketing campaigns.
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