The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Chipotle helps content marketing take a great leap forward with new video formats
Video marketing isn’t just about making commercials – it’s about creating engaging content that customers actually want to watch.
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LinkedIn opens Influencer posting to more users
The professional social network has expanded its Influencer program to the general public to create excellent content marketing opportunities, particular for B2Bs that thought social media was a stretch.
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Brands that blog daily see better content marketing results
There’s mounting evidence that consistent content creation is an important ingredient for successful web marketing campaigns.
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As email marketing budgets increase, watch out for graymail
Getting your content into customers’ inboxes is incredibly useful, but there’s a fine line between marketing messages they want and marketing messages they skip.
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Spam fighters – the punishers & protectors of web content
Google says you’ve got it all wrong if you think the webspam team has it out to get you. It’s also there to protect innocent publishers.
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Customers love reviews – so provide them any way you can
If you’re having trouble finding ways to garner customer reviews, build content that incorporates the benefits of them.
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Cast a smaller content net for more qualified visitors and conversions
Having high traffic numbers is nice, but conversions are going to come from a smaller group of dedicated readers of your content.
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Make your fancy website search-friendly for SEO & UX benefits
New and improved website designs might impress visitors, but they may not provide crawlers with all the information they need.
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