The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Listen to your customers to create email marketing they’ll love
If you use email marketing properly, you won’t have to worry that customers will regret seeing your messages in their inboxes.
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Google+ isn’t a ghost town – how Communities build conversation
Google+ Communities are great for building brand conversations.
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Omnichannel marketing might be overkill [study]
Marketing should take advantage of every available channel, but spreading yourself too thin won’t do you any favors.
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ContentFTW: This is what a link EARNING strategy looks like
Think link earning strategies are too good to be true? Think again – One Brafton client successfully generates organic links with custom content.
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Think SoMoVi to reach Millennials
Marketers must start thinking about how they can reach Millennials because this generation will soon be the largest consumer demographic.
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Do you know why customers follow you on social media?
Marketers know short-term offers aren’t the way to win social media success in the long run, but they may not know that customers really just want to support brands they love.
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Meet Ken Boostrom: Brafton’s new design director has artistic experience & a sense of humor
Brafton’s design department has come a long way in two short years, recently listed as one of the top 10 infographic design firms in 2013. Based in Boston and Chicago, our graphic designers follow a one-team a
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Yelp doubles down on photos and search
Recent changes by Yelp highlight the shifting search marketing landscape.
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