The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Is your content strategy a mess?
For content marketing to be a success, brands need to create organized strategies. This will ensure timely distribution and avoid missed opportunities.
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Esurance gives a master class in expanding your audience
If you want some content marketing inspiration, look no further than one of the most successful ads from Super Bowl XLVIII.
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The Content Questionnaire: Kathleen Ong, Wantering
Kathleen Ong tells us about her favorite campaigns and why it’s crucial to be responsive in Brafton’s Content Marketing Questionnaire.
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Cutts: Article directories are a web content cesspool (more or less)
You may want to reconsider you SEO strategy if you’re looking for links from directory pools, because this tactic is seen as spammy.
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Employee Spotlight: Meet Bob, marketing research exec turned social media associate
When Bob McHugh started in April 2012 as a database marketing executive, he had no idea he would be gearing up for a major career shift two short years later. But, when he shadowed several departments to get a feel
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Think inside the inbox: 3 steps for acquiring new business with email
In the rush to build an effective social media marketing strategy, don’t forget about your highly effective old friend: email.
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Chicago Fun Committee teams up with Red Cross for successful Blood Drive
Despite our moniker, Brafton’s Chicago Fun Team is into some serious business. After all, debating whether the Diversity Tree we put up for the holidays should find a new life as a Valentine’s Day tree and then, ost
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4 content marketing lessons from Instagram sellers
People who sell on Instagram are doing all the right things – and content marketers should take notice.
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