The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How content marketing (technically) works: A closer look at Brafton’s CMS
Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s not forget the
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What Super Bowl ad inspires your content?
This year’s Super Bowl ad commercial wins (and losses) can inspire your organic content marketing strategies for 2014.
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Google says good content marketers don’t rest on their laurels
The search landscape continues to change and companies that fail to keep up with users expectations will have a hard time beating innovative sites.
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Employee Spotlight: Meet Danielle, admin turned operations manager
When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path would it be? As an adm
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News Content FTW: Proof online publication brings crawlers & customers back
Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.
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Why Facebook’s new Paper app might stimulate content hunger
Facebook just announced its new Paper app: Content on the network just got a million times better-looking (which is better for brand publishers).
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What drives successful leadership? Q&A with CEO Richard Pattinson
As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and rev
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Marketers are wise to earmark budget increases for content analytics
Marketers may be eager to spend their bigger 2014 budgets on flashy new campaigns, but dollars may be better spent on content analytics.
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