The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Brafton social media managers attend Social Media Week in New York #SMW14
Brafton will be in attendance at this year’s Social Media Week event taking place in New York City February 17 through February 21.
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Content marketing recap: January 2014 (video)
What have we learned about 2014 content marketing, one month into the New Year? Link building is dead. Link earning is in.
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62% of consumers more likely to buy after seeing social content
The social content marketers share has a lasting affect on their bottom lines because it influences customers’ purchase decisions.
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Smaller companies beat industry leaders with video content [study]
A study finds size doesn’t matter where smart video marketing strategies are concerned. Small businesses are surpassing their larger competitors with agile content campaigns.
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When bigger isn’t better – Find your money audience for social success
Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.
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Keep up with customers as social participation takes off
You might not realize it, but a pure SEO mentality on social media might be what’s holding your brand back.
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5 memorable Super Bowl ads (and what your content can take from them)
Super Bowl ads are heralded as the biggest ad moments, but smart and agile marketers can delight audiences without paying gameday prices.
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Have clients laugh WITH you: Humorous social marketing for customer care
If you don’t use humor in social content, the joke’s on you. There’s a time and place to be funny & more companies are successfully toeing that line.
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