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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Apr 24, 2013 News Ted Karczewski

What marketers can learn from AP’s hacked Twitter account

Twitter has become the most influential news source on the web today, and having your account hacked can ruin your social marketing programs – and the price of your stock – instantly.

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LinkedIn Brings Networking and Content To The Forefront

Apr 24, 2013 News Ted Karczewski

Social marketing: Customer loyalty, no price cuts needed [study]

A new survey shows that Americans choose products based on positive brand experiences on social media, not just price.

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Apr 24, 2013 News Ted Karczewski

Brands should love social marketing as much as Americans do [data]

Two new reports show Americans spend significant time accessing social media via personal computers and mobile devices, as marketers plan to spend more on the channel moving forward.

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Apr 23, 2013 News Ted Karczewski

Website content builds email marketing lists

Integrated marketing much? High-quality content can compel site visitors to opt-in for regular email content delivery.

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Twitter marketing thrives in the gaming world.

Apr 23, 2013 News Ted Karczewski

Twitter marketing drives sales for gaming companies [study]

A new study shows virtual entertainment brands should get in the Twitter marketing game; Tweets spark offline sales and word-of-mouth marketing.

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B2B marketing requires businesses to evaluate all marketing opportunities.

Apr 23, 2013 News Ted Karczewski

B2Bs say email, content marketing best for lead gen [study]

Business-facing organizations use internet marketing tactics to generate leads online, and new data shows which practices are hardest to implement and which work the best.

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