Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Users are frustrated with the relaunch of Digg, as the service rolled back some capability without adding much.

Aug 01, 2012 News Joe Meloni

Digg relaunches with limited capability, marketers struggle to see initial value

Digg’s relaunch came this week, and many users and marketers are frustrated with the early changes to the site.

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The National Football League partnered with Google+ to allow users to launch Hangouts for their fantasy football leagues on NFL.com

Aug 01, 2012 News Joe Meloni

Google, NFL partner for fantasy football Hangouts, a lesson in Google+ marketing for businesses

Google+ partnered with the National Football League to provide Hangouts for fantasy football players, which demonstrates the value of the social network in terms of encouraging engagement.

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Back-to-school shopping is taking place on the web more often.

Aug 01, 2012 News Joe Meloni

Marketers can target back-to-school shoppers with web content

Teens and parents are expected to conduct more back-to-school shopping on the web in 2012, and content and social media marketing can help appeal to these users.

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Aug 01, 2012 News Joe Meloni

Survey shows consumers trust companies that use social and content marketing

A study from About.com pointed to web marketing as a major component of building trust with a target audiences, and informative content is increasingly important to most.

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