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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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G+ updates its ads to give companies wider and deeper reach with internet audiences.

Jul 31, 2012 News Joe Meloni

Top brands flock to Google+ but their fans slow to follow

More top brands have created Google+ Pages recently, with BrightEdge reporting 75 of the top 100 brands maintain pages even as user activity remains stagnant.

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Jul 31, 2012 News Joe Meloni

Consumers constantly logged into Facebook: Social giant still preferred social login throughout the web

Janrain reported that Facebook is still the premier social login tool, accounting for 48 percent of logins, and marketers can increase engagement with their website content by allowing users to log into their sites

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Michael Phelps is just one of the athletes Americans are following closely on social media and other web channels at the Olympics.

Jul 31, 2012 News Joe Meloni

Gold medal content marketing opportunities: Americans flock to social media for Olympic updates

AYTM Market Research reported that many Americans plan to keep track of the Olympics on several different web channels, and marketers can use content and social media marketing to drive traffic.

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Jul 31, 2012 News Joe Meloni

Google+ traffic seeing major growth, according to reports

ComScore and Experian both reported that Google+ has seen marked traffic increases in recent months, according to Morten Myrstad, a Norwegian communication consultant.

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