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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Ecommerce companies are spending more on content marketing moving forward.

Jul 30, 2012 News Joe Meloni

More than two-thirds of ecommerce companies boost marketing to drive sales

Ecommerce companies are looking to improve sales in the second half of 2012 and an increased focus on marketing is part of the plan for 67 percent of marketers.

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More Americans actively consume news on tablet computers than they previously had.

Jul 30, 2012 News Joe Meloni

Report: Interactive web content critical to engaging tablet owners

The Interactive Advertising Bureau reported that content aimed at tablet users must be engaging and entertaining to succeed.

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Google rolled out a new Handwrite feature to let users search the web by tracing their fingers across the screen.

Jul 30, 2012 News Joe Meloni

Google features lets mobile users ‘handwrite’ their search queries

Google has rolled out a new Handwrite feature to allow smartphone and tablet owners to use manually trace letters onto their devices for search.

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Infographics can help marketers make their sites more diverse and engaging.

Jul 28, 2012 Legacy Abby Woodward

How infographics are the pictures worth 1,000 words in content marketing

As content marketing evolves, the infographic is becoming one of the most interesting new ways to inform and audience to establish authority and generate leads.

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Facebook rolled out several different features this week that may help marketers drive traffic and engagement more effectively.

Jul 27, 2012 Industry News Roundups Joe Meloni

Internet marketing news roundup, June 27

New features from Facebook generated most of the buzz in web marketing this week, as the company made social marketing more customizable.

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Social content on Facebook still has the most reach because the site has the highest web traffic of all social networks.

Jul 27, 2012 News Joe Meloni

Facebook rolls out Recommendations Bar that promotes relevant content

A new Recommendations Bar on Facebook could help marketers reach more social audiences and drive more relevant traffic to their sites by extending visibility of Facebook content.

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