The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Health and beauty content marketing could have new audience: Men
Haircare and beauty companies have a growing audience in the male population, and targeting them with website content can attract new customers.
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Companies looking to move to cloud, branded content to help marketers appeal to growing audience
CompTIA reported that interest in cloud computing is on the rise, and marketers can use website content to promote their companies more effectively to this growing audience.
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Google integrates ‘Actively discussed on Google+’ into SERPs to promote popular content
A new Google+ feature highlights links and topics trending on the social network within Google search.
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Google adds indexing data to Webmaster Tools
Google’s Webmaster Tools now includes data related to the number of pages indexed by the company’s search crawler.
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Twitter develops tools to access older Tweets, marketers can glean trend, audience insight
Twitter CEO Dick Costolo recently told The New York Times that the company is working a solution to allow marketers and users to download older Tweets.
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Google tests Knowledge Graph expansions, could showcase more query-relevant content
The Google Operating System blog, unaffiliated with the company, spotted some additions to the Knowledge Graph that could help guide users to relevant content marketing efforts.
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Microsoft AdCenter rolls out new features, including tablet traffic measurement
Microsoft’s AdCenter has rolled out new tools to help marketers measure the effectiveness of their paid and organic search efforts in terms of targeting tablet users.
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Social media marketing alert: Facebook to roll out Want button
Facebook is rumored to be rolling out a Want button to allow consumers to indicate products and services they plan to buy.
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