The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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New social discovery site Bottlenose boosts visibility for trending content
Bottlenose, a new social curation platform, rolled out this week and appears to be challenging search engines and social networks as a channel for directing web users to branded web content.
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Facebook rolls out Scheduled, Unpublished Posts for marketers, social content gets targeting lift
Facebook has rolled out three new features for marketers that will help them control their presences on the site more completely and better target shared content to engage specific audiences.
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Travel site traffic spikes for summer, presenting prime content marketing opportunities
ComScore’s analysis of traffic throughout the web for June found the travel industry was one of the biggest winners as summer kick into full gear.
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Why Quality Counts: Don’t Overthink the Search Engines
Producing content that appeals to and engages readers is more effective than focusing an effort solely on search crawlers.
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SEO alert: Google rolls out Panda 3.9
Google rolled out Panda 3.9, which will impact about 1 percent of searches.
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Compelling email content can help marketers capitalize on growing CTRs
A report from Silverpop found that email marketing campaigns are being opened less often, but click through rates have increased among those engaging with the content.
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A balance between SEO and user focus helps tech company produce engaging content [Interview]
Mark Severance, director of sales and marketing at Arxis Technology, believes adding some personality to his website content has helped drive his site’s appeal to both readers and search crawlers.
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Facebook tests Subscribe button for Pages, could amplify social marketing reach
Facebook is reportedly testing the Subscribe feature for company Pages on the site, which would give users another option for interaction with businesses on Facebook.
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