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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Search marketers are most concerned with algorithm changes and funding.

Jul 21, 2012 Industry News Roundups Joe Meloni

Internet marketing news roundup, July 20

This week’s headlines were dominated by social media as a series of polls and reports detailed the channel’s growth and its place in Americans’ lives.

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Facebook is testing new Sponsored Results for its internal search tool.

Jul 20, 2012 News Joe Meloni

Facebook search could receive Sponsored Results, as marketer spots test

Facebook is testing new Sponsored Results in its internal search engine that could direct users to relevant brand pages.

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Yahoo announced it acquired Tumblr, which could signal an SEO shakeup

Jul 20, 2012 News Joe Meloni

Report shows consumers using Yahoo search: Bing SEO can benefit marketers

A study from AYTM Market Research found that Americans are using Yahoo, but its user base has dropped considerably in recent years.

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LinkedIn adds new tools for content marketing

Jul 20, 2012 News Joe Meloni

LinkedIn rolls out streamlined homepage, focuses on relevant shared content

LinkedIn will soon roll out a new homepage layout that it believes will make it more engaging for users and social marketers.

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Mozilla's latest iteration of Firefox will encrypt search data to strengthen user security.

Jul 20, 2012 News Joe Meloni

Firefox 14 encrypts Google search terms, more challenges to SEO keyword data for marketers

Firefox has added Google search encryption in its latest iteration, but Google can still use the information to suggest search results and to inform content shared through its ad network.

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