Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Marissa Mayer said Yahoo is unlikely to move into local search in her first quarterly earnings call.

Jul 18, 2012 News Joe Meloni

Yahoo named Google’s Marissa Mayer CEO: Local marketing services to come?

Late Monday, Yahoo announced that former Google executive Marissa Mayer is set to become its new CEO.

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Brafton spotted a new feature that allows Google Apps users to add contacts to Google+ directly from their inbox.

Jul 18, 2012 News Joe Meloni

Another step for Google+ marketing: Users can add others to Circles through GChat

A new Google Apps features allows users to add GChat contacts to their Google+ Circles directly from their inbox screens.

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Paid search clicks are on the rise, and quality landing page content can drive conversions after prospects arrive on a site.

Jul 18, 2012 News Joe Meloni

SEO investment grows as traditional marketing channels show weak returns

Search marketing is receiving more focus and funding, as companies look to generate more sales and visibility on the web.

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Consumers goods companies are struggling to target their audiences effectively.

Jul 17, 2012 News Joe Meloni

Consumer goods companies struggle to target convertible audiences

Catalina Marketing found that marketers are struggling to reach the audiences they define as targets.

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A graphic depicting two faces, one confused and one happy. The confused one is looking at a complicated website and doesn't know what to do, where the happy one is looking at a clean website that has a defined flow to conversion.

Jul 17, 2012 Legacy Evan Jacobs

Three steps to building better user experiences and catching clicks with content marketing

Poor UX will thwart your efforts to convert inbound web leads. Read this – your visitors (and bottom line!) will thank you.

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Duplicate content issues can be avoided with effective attribution and linking.

Jul 17, 2012 News Joe Meloni

46 percent of consumers sharing frustration with companies on social media

American Express recently released a report that found social marketing campaigns focused on audience interactions and customer service can improve brands’ reputations on the web.

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