The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Paid search and SEO thrive when paired together
Wordstream recently found that organic search marketing is becoming more competitive and paid search drives clicks.
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New media marketing expanding, but brands look to improve measurement
A study from the Association of National Advertisers found that companies are in need of better metrics for assessing success with web marketing.
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Survey says Americans largely satisfied with search experience
The American Customer Satisfaction Index found that Google is the No. 1 search engine in terms of user satisfaction, but Americans are generally pleased with their experience on all major platforms.
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Facebook marketing, SEO best ways for brands to target teens on the web
The American teenager is an ideal target for search and Facebook marketing campaigns, according to Business Insider.
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64 percent of marketers targeting video content for the web, instead of TV
BrightRoll recently reported that 64 percent of companies using video marketing think targeting it at web users is more effective than the television audience.
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Half of Americans access search and email on mobile devices over the traditional web
SEO and email marketing campaigns that accommodate mobile users are likely to see greater ROI, as mobile devices become a preferred method of interaction with search and email.
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Consumer satisfaction report pegs Google+ user as the happiest
Google+ scored the highest of all social networks on a recent consumer satisfaction poll scoring 78 points, placing it far above Facebook at 60 points.
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New Facebook Timeline apps further focus on dynamic, shared content
Facebook’s Timeline apps demonstrate the company’s desire to turn the platform into a dynamic, storytelling mechanism for its users and for marketers on the site.
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