The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media marketing campaigns most segmented by prospect age, interests
Social Fresh recently reported that companies are broadening the audiences they target with Facebook ad content.
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Report shows website traffic wins for retailers related to Mother’s Day
ComScore reported that the Mother’s Day holiday resulted in increased web traffic to retailers specializing in items typically given as gifts.
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Instagram gets more social, rolls out Explore feature
TechCrunch reported that Instagram has rolled out version 2.5, which includes an Explore feature as well as the first sign of more in-depth Facebook integration since the acquisition.
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Google Panda 3.8 rolls out on Monday, less than 1 percent of queries impacted
Google launched Panda 3.8 on Monday in another minor update for the company’s algorithm.
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Auto insurance industry seeing increased research activity on the web, content marketing can help stand out
ComScore recently reported that the auto insurance industry is seeing increased interest in ecommerce activity and general policy research.
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Facebook launches mobile tool to allow users to spot friends nearby
TechCrunch reported that Facebook is rolling out a tool that will allow users to find friends and other contacts nearby.
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Consumers access local news content from social media, mobile web
Pairing news content marketing with social media and other channels accessible on mobile devices can help marketers drive traffic and increase the appeal of their sites to smartphone and tablet owners.
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70 percent of marketers focusing on mobile web presence for remainder of 2012
A report from StrongMail found that more companies are looking to make marketing campaigns compatible with mobile devices.
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