The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Organic social content can help attract prospects growing tired of excessive ads
AYTM Market Research suggests that consumers are growing frustrated with excessive social ads, preferring to interact with organic content on social platforms.
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Social media marketing campaigns evolve beyond just Facebook
33Across found that companies are spending less time with Facebook, as they diversify their social media marketing efforts.
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More consumers turn to web for news, purchase information
Triton Digital found that consumers are accessing more news content and turning to the web to research purchase decisions.
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Most Facebook marketing campaigns aimed at building awareness
A report from AdAge found that 45 percent of marketers named building brand awareness as their top goal with Facebook marketing.
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Poetry for Marketers: Develop authority by crafting your blog with care
Writing a blog isn’t easy, and developing your voice carefully will yield the best results.
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Search hits an all-time high in June, Google and Bing continue growth
Rising search activity demonstrates the value of SEO for companies implementing web marketing campaigns and measuring their success
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Cutts: ‘People should avoid taking shortcuts’ in SEO
Matt Cutts reported that Google’s position on SEO will become more vigilant over time as it looks to deliver high-quality content to its users.
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More than half of marketers dedicate at least 30 percent of budgets to web
Companies are turning to web and social media marketing more often, which could help convert the growing number of consumers likely to be influenced by brands active in the channel.
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