The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet marketing news roundup, June 22
Video marketing should quickly become a top priority for marketers, as news this week centered interesting insights on web video consumption habits among Americans.
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Web, app developers shifting focus to serve mobile traffic
A report from Vision Mobile suggests marketers are making more of an effort to create sites and services tailored for mobile users.
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Bing updates image search, rewarding visual website content
Bing announced adjustments to its image SERPs that will allow users to see results more clearly and preview content.
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Use of prospect data critical to success of web marketing campaigns, 70 percent struggle to make sense of insight
Despite activity in several web channels, marketers are struggling to leverage data available to them to target their campaigns and optimize for conversions.
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Twitter ads going global, said to be in 50 countries by 2013
Twitter CEO Dick Costolo reported that the company is rolling out its Promoted Tweets globally.
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AdWords facelift highlights search analytics
Google’s new Adwords layout is live for all users, and the company said the tool is focused on making it easier to use.
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Social media proving strong source of content ideas for web content writers
More than half of web content writers said using social media has proven a strong method finding sources for new articles.
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Relevant website content a must with tablet marketing set to grow
AYTM Market Research found that tablet users are considering their options in terms of investing in a device, but market growth overall should remind marketers to make their websites and SEO campaigns mobile-friendl
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